Health Economic Evaluation for Creative Health

Discover how creative health is valued, turning wellbeing and community impact into evidence that shapes funding and policy.

Creative health initiatives generate wide ranging benefits, from improved wellbeing and stronger communities to reduced pressure on public services. But how do we measure and evidence this value – often intangible, subjective, and cross-sectoral – in ways that influence funding and policy decisions? 

This webinar introduces the qualities of both health economic evaluations and creative health which need consideration when designing national guidance for how to value complex, non-market outcomes. 

Led by Dr Elaine Ryan-McNeill and Uisce Cooney Newton from the Mobilising Community Assets Economics Workstream at UCL, the session is informed by learnings from projects cultivating local, cultural, and natural community assets to address health inequalities across the UK. 

This workstream is contributing to the development of national Green Book-aligned guidance for the economic evaluation of creative health, rather than relying on clinical health-based guidance, aiming to ensure the sector’s value is robustly recognised in public decision-making.